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論文著述. Dissertation
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王馨葦 老師 論文著述

A、期刊論文:

1.      周文賢、魏諦芊與王馨葦, “壽險業顧客關係品質模式之建立與實證分析”,管理與系統期刊,第十一卷第二期,頁199-220, 2004(TSSCI)。

2. Chang, H.H. & Wang, H.W., & Kao, T.W., “Long-term relationship on IO systems performance”, Journal of Business & Industrial Marketing, Vol. 25, No.2, pp.106-118, 2010 (SSCI).

3. Chang, H.H. & Wang, H.W., “The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour”, Online Information Review, vol. 35, No. 3, pp. 333-359, 2011 (SSCI).

 

B、研討會論文

  1. Chang, H.H. & Wang, H.W. (2006), "The User Acceptance of Mobile Commerce and Behavioral Intention to Use Information Technology”, 37th Annual Meeting of Decision Sciences.
  2. Chang, H.H. & Wang, H.W. (2007), “The relationships among e-service quality, value, satisfaction and loyalty in online shopping”, 2007 European Association for Consumer Research Conference.
  3. Chang, H.H. & Wang, H.W. (2011), “An Integration of Task-Technology Fit Model and Social Cognitive Theory in Understanding Consumer Resistance toward Mobile Value-Added Service”, Academy of International Business Southeast Asia Regional Conference.
  4. Hsin-Wei, Wang; Su-Wen, Chen; Hsin-Hsin, Chang (2014), “Exploring a fit-compatibility model in using mobile value-added services”, The 19th Asia-Pacific Decision Sciences Institute Conference.
  5. Su-Wen, Chen; Hsin-Wei, Wang; Ming-Chi, Lee (2014), “Facilitating relational maintenance through Facebook fans page: An application of the commitment-trust theory”, The 19th Asia-Pacific Decision Sciences Institute Conference.

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